Bobo

Bobo Paris Personnage

Illustration: Elliot Elam

Your natural sunrise alarm clock just went off. You got it because you hate getting up to a ringing sound. This is more natural, more détente, less… boulot. You grind your own fair trade Guatemalan coffee and get your iPad. You read the  latest edition of Paris Match online while listening to France Inter. You’re part of a generation that is quite branchée; you can do many things at once, as long as they involve technology. After a quick shower with some olive oil soap you hop onto your fixed gear bike — the black one with tan leather grips.  You’re a graphic designer at this boutique agency in the Haut Marais so naturally you get invited to the vernissages where Michel Gondry plays the drums for Oui Oui, or where you once met Bambounou, and now you play his music at work on the soundcloud app you downloaded.  You are a noteworthy office DJ.  Did I mention that your iPhone is connected to the office speakers via WiFi? In fact, most things you use are connected to other things via WiFi. You and your partner don’t believe in marriage, but you do believe in finding a nicer loft maybe further into the 10ème, but not too far from the Canal because you like to meet up at Chez Prune at five. You don’t have a child yet, but you hope that Zadig et Voltaire will make baby clothes by the time you do.  People call you a Bobo but really you’re just a creative mind with a good salary.

Our favourite places to spot a Bobo

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La Cave à Bulles

On a narrow cobblestone street in Paris’ Beaubourg district, Simon Thillou is slowly fomenting revolution. Or fermenting, rather… Mild-mannered and extremely friendly, he explains in fluent English, “Paris is not a beer place. It’s difficult for a beer lover to be in Paris for a long time. So that’s the reason I’m here.”
It’s Simon’s mission to turn Parisians on to and supply them with quality beer. And over the last four years (exactly four years, to the day of this writing, in fact) he has slowly but surely been fulfilling his mission. From his shop on Rue Quincampoix, he sells mostly French beers and dispenses useful knowledge and advice. But not only to beardy beer snobs.

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